Charlotte Business Professionals

Over the past few years, to say social media has exploded would be an understatement. If you do nothing else in 2012, you need to get involved in social media. Below are the top11 reasons why to use s...

If you're trying to integrate content marketing into your marketing mix, but you're not yet experiencing the results you'd like to see, take a look at this article and see if you're making full use of...

Content Marketing has quickly become a buzzword, especially for businesses looking to gain some traction online. Some of those who have tried it come away disappointed and disillusioned. But those w...

When attending a networking event, give everyone your open shoulder

Fresh approach to branding your place of business.

After being asked over and over, "What should a good website cost?" I finally decided to answer it... at least from my perspective! Read on to find out what makes a good website and what it can cost y...

The coined phrase by Ben McConnell and Jackie Huba in their 2002 book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force" may turn out to be the key to increasing your...

Web site analytics can tell an owner or marketer so much, but often times the key metrics that can provide the most value are overlooked. Learn what those key pieces of gold are and how they can benef...

Want to maintain consistent exposure across all communications platforms? This article shows how to take advantage of the new messaging methods by creating brief announcements that are welcomed by hea...

Service providers have one thing to sell – the promise that they will deliver the desired results on time and on budget. That’s trust -- and it is an essential component of a successful se...