Charlotte Business Professionals

Fresh approach to branding your place of business.

After being asked over and over, "What should a good website cost?" I finally decided to answer it... at least from my perspective! Read on to find out what makes a good website and what it can cost y...

The coined phrase by Ben McConnell and Jackie Huba in their 2002 book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force" may turn out to be the key to increasing your...

Web site analytics can tell an owner or marketer so much, but often times the key metrics that can provide the most value are overlooked. Learn what those key pieces of gold are and how they can benef...

Want to maintain consistent exposure across all communications platforms? This article shows how to take advantage of the new messaging methods by creating brief announcements that are welcomed by hea...

Service providers have one thing to sell – the promise that they will deliver the desired results on time and on budget. That’s trust -- and it is an essential component of a successful se...

By default, Google Adwords doesn't not reveal the actual keyphrase a user types in if you're running an Adwords campaign. Find out how to do just that in this article.

With the rise of Social Media sites such as Twitter, Facebook, and MySpace, there's been a cry that "Social Media is the Silver Bullet." Learn why it's not Social Media that's the Silver Bul...

Understanding terminology when referring to Hispanics to improve business potential

During tough economic times as these, it's important to know where all of your marketing dollars are being spent. Use this five-step process to determine the effectiveness of your current marketing st...